ChenMed Case Study

This dashboard focuses on analyzing ChenMed's current market demographics, showcasing the geographic distribution of its facilities across various locations.

By integrating data from ArcGIS.com, this dashboard provides an in-depth analysis of demographic patterns within a 15-minute driving radius around each location, enabling ChenMed to identify key characteristics of the populations they serve.

This tool is designed to support informed decision-making regarding expansion, marketing strategies, and service offerings tailored to meet the specific needs of the communities surrounding ChenMed's centers.

This dashboard serves a critical role in supporting the organization's expansion strategy by leveraging data on National Medicare Physicians' MIPS (Merit-based Incentive Payment System) Scores and other information.

Utilizing sophisticated visualizations such as scatter plots and maps, this dashboard displays the cities or counties where Medicare physicians are registered alongside their MIPS scores for the year 2023.

The integration of this data allows ChenMed to assess the quality and performance of healthcare providers within potential expansion areas. By analyzing these MIPS scores, ChenMed can identify regions with high-performing physicians, which could be indicative of robust healthcare ecosystems and potentially receptive markets for ChenMed's services.